Based in Los Angeles, Toroline is on a mission to revolutionize your tennis experience with the ultimate string. Our mission is simple: More spin. More control. More comfort. More of everything that elevates your game.

At Toroline, we source only the highest-quality materials, ensuring that every string we create performs at the highest level. We collaborate with elite players like former Top 25 ATP Pro Steve Johnson and tennis experts such as Jonas Eriksson from Tennisnerd, who rigorously playtest our products to ensure they meet the demands of the world’s best.

Unlike the industry’s big brands, we believe in rapid innovation and fast-to-market releases, ensuring you’re always playing with the latest, most advanced gear. With Toroline, you’re not just playing with a string - you’re playing with the best.

Meet the Team

Chief String Officer - Steve Johnson

Steve Johnson is Toroline’s Chief String Officer and leads the company’s tennis string research and development. A former Top-25 ATP professional, Steve brings elite-level insight from the highest levels of the game. During his collegiate career at the University of Southern California, he won the NCAA Men’s Singles Championship in both his junior and senior seasons (2011–2012) and was part of a Trojan team that captured four consecutive NCAA team titles. At Toroline, Steve works closely with the product team to test, refine, and develop high-performance string constructions used by competitive players around the world.

Creative Director - Ben Johnson

Ben Johnson is the Creative Director at Toroline, where he leads the brand’s visual identity, storytelling, and creative direction. From product launches and athlete campaigns to curating Toroline’s distinctive string colorways and collaborations, Ben helps shape how the brand shows up both on and off the court. His work blends modern tennis culture with performance innovation to bring Toroline’s products and partnerships to life.